Personal project: marketing website, SEO research, GA4 and Search Console reporting, landing pages and social content.
- SEO
- GA4
- Search Console
- Personal project
- SEO research
- Digital strategy
- SEO
- Copywriting
Portfolio
Case studies
4 selected projects covering strategy, channels, creative, and the decisions behind each launch.
Projects
Selected case studies
Open a case study for challenge, approach, outcome, and screenshots. Cards summarize role, scope, and tools.
Swipe to explore 1 / 3
Experience
Internships that shaped my marketing work
Before the Nullstep project, I learned campaign delivery inside real Moroccan teams: one in-house energy brand, one agency serving local SMBs.
Mar 2024 - Jul 2024Renewable energy · B2C solar
Ecowatt Maroc
Marketing & UX Intern · M2 / PFE
Aït Melloul, Souss-Massa, Morocco
In-house internship at Ecowatt Maroc, a solar energy company in Aït Melloul. I supported the marketing team with digital strategy, UX design, campaigns, and competitor research.
- Contributed to the UX design of a renewable energy platform to improve customer navigation and service requests.
- Assisted in digital marketing campaigns promoting solar panel installation services in Morocco.
- Researched customer behavior and competitor practices to optimize online positioning.
- Collaborated with the team to align marketing strategy with sustainability values and company goals.
- UX research
- Content
- Campaign support
- Competitor analysis
- B2C messaging
May 2023 - Jul 2023Digital agency · Moroccan SMB clients
Ajicod Agency
Digital Marketing Intern · M1 / PFA
Inzegane, Souss-Massa, Morocco
Agency internship focused on market research, campaign planning, and commercial video concepts for small and medium businesses in Morocco.
- Conducted market research and competitor analysis to inform client strategy and marketing plans.
- Contributed to campaign planning and messaging structure for Moroccan SMB clients.
- Developed ideas for commercial video concepts aligned with client offers and target audiences.
- Assisted with social media campaign execution alongside the agency team.
- Gained hands-on experience in agency workflow, client communication, and project management.
- Market research
- Campaign planning
- Video concepts
- Social media
- Client delivery
STRATOS
Concept work
Swipe to explore 1 / 1
The creative studio04 selected films / 2026
Content creation
Animated ad concepts & creative films
Short films and the creative decisions behind them. Watch the work, then explore its production report.
Self-initiated animated concepts. AURELLE, FORMA and VELO are fictional brands; these films are personal creative work.
The screening room01 / 04
Phone case concept
In My Hand
A sage phone case explored through tactile details, copper buttons and an everyday hand-held finish.
Play the film, then explore the creative decisions in its report.
Read the creative reportExplore the collection04 films
Swipe to explore 1 / 4
01 / Phone case concept9:16
Phone case concept
In My Hand
A sage phone case explored through tactile details, copper buttons and an everyday hand-held finish.
Creative approach
A 30-second fictional phone-case concept moves through an angled reveal, textured surface, camera rings and copper controls before a stylized fitting sequence and illustrated hand-held close. Original procedural 3D, warm studio lighting, ElevenLabs v3 narration and word-timed captions bring the small details into focus. No physical testing, compatibility or drop-protection claims.
9:16 · 24 seconds · Self-initiated concept
Audience, objective and production
- Proposed audience
- Everyday-accessory and personal-style audiences
- Creative objective
- Introduce an object through a relatable ritual and story; no measured campaign outcome.
- Hook
- Something this small ends up in your hand all day
- Format & intended placement
- Vertical 9:16, suitable for Reels and TikTok; publication or paid distribution is not verified.
- My contribution
- Concept direction, story and visual choices, selection of AI-assisted production, and review of the final edit.
- Production & AI tools
- Procedural 3D animation and illustration; ElevenLabs v3 AI narration and timed captions. The report does not identify the 3D software.
Fictional personal concept, not a client commission or real testimonial.
02 / Coffee ritual concept9:16
Coffee ritual concept
Before the First Sip
From a tumbling bean to a hand-held cup: a quiet morning told through original 3D coffee tools and English narration.
Creative approach
A 30-second fictional coffee concept makes preparation the story: a sculpted bean, an opening bag, a turning hand grinder and a continuous pour-over lead to an illustrated character holding the cup. Original procedural 3D, warm cream and sage tones, English narration and word-timed captions bring the ritual together. No origin, roast, flavour or performance claims.
9:16 · 30 seconds · Self-initiated concept
Audience, objective and production
- Proposed audience
- Coffee enthusiasts and slow-morning audiences
- Creative objective
- Introduce an object through a relatable ritual and story; no measured campaign outcome.
- Hook
- The best part happens before the first sip
- Format & intended placement
- Vertical 9:16, suitable for Reels and TikTok; publication or paid distribution is not verified.
- My contribution
- Concept direction, story and visual choices, selection of AI-assisted production, and review of the final edit.
- Production & AI tools
- Procedural 3D animation and illustration; ElevenLabs v3 AI narration and timed captions. The report does not identify the 3D software.
Fictional personal concept, not a client commission or real testimonial.
03 / Wallet concept9:16
Wallet concept
Pocket Ritual
Old receipts drift away; cards, a folded note and a treasured photo stay in an original cognac wallet.
Creative approach
A 27-second animated ad concept explores the things we choose to carry. Original 3D wallet geometry, layered pockets, individual stitches and a folding spine accompany drifting receipts, lifting cards and an illustrated photo reveal. English narration and timed captions support the personal ritual. The product is fictional, with no material-quality or performance claims. Video: V2 Human Scale; the accompanying report documents the original edition.
9:16 · 27 seconds · Self-initiated concept
Audience, objective and production
- Proposed audience
- Everyday-carry and personal-style audiences
- Creative objective
- Introduce an object through a relatable ritual and story; no measured campaign outcome.
- Hook
- Old receipts leave; one personal photo stays
- Format & intended placement
- Vertical 9:16, suitable for Reels and TikTok; publication or paid distribution is not verified.
- My contribution
- Concept direction, story and visual choices, selection of AI-assisted production, and review of the final edit.
- Production & AI tools
- Procedural 3D animation and illustration; ElevenLabs v3 AI narration and timed captions. The report does not identify the 3D software.
Fictional personal concept, not a client commission or real testimonial.
04 / Sunglasses concept9:16
Sunglasses concept
Before I Head Out
Phone, keys and sunglasses: an everyday departure told through sculpted frames, amber lenses and an illustrated character.
Creative approach
A 27-second animated ad concept combines original 3D sunglasses with an illustrated leaving-home ritual. Close camera work explores the sculpted rims, amber lenses and opening hinges before the character puts the glasses on. Conversational English narration and captions accompany the fictional, unbranded product. Video: V3 Motion; the accompanying creative report documents the V2 refined edition.
9:16 · 27 seconds · Self-initiated concept
Audience, objective and production
- Proposed audience
- Style and everyday-accessory audiences
- Creative objective
- Introduce an object through a relatable ritual and story; no measured campaign outcome.
- Hook
- Phone, keys… and these
- Format & intended placement
- Vertical 9:16, suitable for Reels and TikTok; publication or paid distribution is not verified.
- My contribution
- Concept direction, story and visual choices, selection of AI-assisted production, and review of the final edit.
- Production & AI tools
- Procedural 3D animation and illustration; ElevenLabs v3 AI narration and timed captions. The report does not identify the 3D software.
Fictional personal concept, not a client commission or real testimonial.
© 2026 Soufiane DERGOUN. All rights reserved. Films are provided for viewing only. Downloading, reproduction or redistribution without permission is prohibited.
Inside the creative reports: creative direction, storyboards, final frames, color palettes, typography, motion and production details.
From brief to insight
How I work
Research & brief
Start with the right questions.
Identify the audience, search intent and competing offers before choosing a message.
Explore related workNext step
Want to discuss a role or project?
I am actively looking for a full-time digital marketing role, remote or on-site. Share a job description, campaign brief, or interview invite and I will reply within 24 to 48 hours.