SD

Soufiane

Story

Looking for a full-time job

A cover letter written with real intent: why I love this field, what I have built, and why I am looking for a team where marketing is taken seriously every week, not only at launch time.

Cover letter

Why I'm applying and what I bring

Dear hiring team,

My name is Soufiane DERGOUN. I am 27, based in Aït Melloul, Morocco, and I am actively looking for a full-time role in digital marketing. This is not a casual search: I am passionate about this field and I want to join a team where research, analytics, and execution matter every week, not only when a campaign goes live.

Marketing genuinely excites me. I love the moment when research turns into a clear angle, when a headline finally clicks, or when a test proves you were wrong and shows you what to try next. That curiosity is what pushed me through my Master's, ten certifications, and building Nullstep on my own, often late at night, because I wanted to see the idea become real.

I studied economics and management (DEUG) at Université Ibn Zohr, then earned a Bachelor's and a Master's in Digital Marketing at Universiapolis in Agadir. Both programs were taught entirely in French, with a PFE (Projet d'Application) that closes the Master's through a written research and strategy dossier.

What drives me is turning uncertainty into a plan people can trust. Before spending budget, I want to know who the audience is, what they compare you against, and which message earns attention. I use Google Analytics, campaign reports, competitor reviews, and structured research, then translate the answers into landing pages, ad sets, content, and tests that can be measured honestly.

My internships at Ecowatt Maroc and Ajicod Agency grounded that mindset in real markets: solar B2C and UX at Ecowatt; market research, planning, and commercial video concepts for SMB clients at Ajicod. Each project reminded me why I care: marketing works when it respects the customer and the numbers at the same time.

Alongside my studies, I built Nullstep on my own: a live application to practice UX/UI, SEO, GEO, vibe coding, analytics, Meta & Google Ads testing, and content creation. It is a personal project, separate from my PFE dossier.

I am based in Morocco today and open to remote or on-site work. French is my working language from university, and I am open to relocating for the right on-site role. If your team values passion, clear reporting, and someone who will learn your stack quickly, I would be glad to talk.

Strengths

What I bring to your team

  • Analytics and reporting

    Google Analytics, campaign dashboards, and honest readouts. I focus on what to do next, not vanity metrics.

  • Audience and market research

    Competitor audits, offer mapping, and behavior patterns before creative or media spend moves.

  • Performance and SEO basics

    Meta Ads, Google Ads fundamentals, landing page structure, on-page SEO, and GEO learned through certifications and applied on Nullstep's marketing site.

  • Content and UX writing

    Headlines, email copy, and in-product messaging shaped by user intent and conversion logic.

  • Product-minded execution

    Nullstep: live application built solo to practice UX/UI, SEO, GEO, analytics, ads, and social content.

  • Continuous learning

    Ten verified credentials across Google, Microsoft, LinkedIn, Semrush, and Anthropic.

Role fit

What I'm looking for

I am targeting a full-time role, remote or on-site, where analytics, SEO, and creative-technical work are part of the day-to-day. Ideal environments include:

  • SEO, analytics, or data-driven marketing roles with clear KPIs
  • Teams that use research and reporting to decide, not just to decorate slides
  • Remote-first or on-site teams in France, Europe, and beyond
  • Agencies, SaaS, e-commerce, and in-house teams hiring marketers who blend analytics, SEO, and creative-technical execution
  • Room to grow in search, analytics, GEO, and conversion-focused content
  • A culture that rewards testing, documentation, and honest post-mortems

Thank you for reading. I put real energy into every project I touch, and I would love to bring that same drive to your team. I would be glad to walk through my case studies, share how I approach a brief, or discuss how I can support your next launch. You can reach me by email or LinkedIn, and I typically reply within 24 to 48 hours.

Soufiane DERGOUN

Digital marketing

About me

Background and focus

I am Soufiane, 27, based in Aït Melloul, Souss-Massa, Morocco. I earned a Master's in Digital Marketing at Universiapolis in Agadir, entirely in French. My PFE, the written graduation project, closes that Master's: research, strategy, and academic deliverables.

Digital marketing is not just my degree; it is what I think about when I am building, reading, or testing something new. That passion pushed me to earn ten certifications and keep refining campaigns until the numbers make sense.

Alongside my studies, I built Nullstep on my own: a live application to practice UX/UI, SEO, GEO, analytics, Meta & Google ads, and content creation. It is a personal project, completely separate from my PFE.

I am especially interested in how marketing, technology, and human behavior work together to drive meaningful product growth, and in teams that care as much about learning as about launching.

During my studies, I interned at Ecowatt Maroc and Ajicod Agency: digital campaigns and UX at Ecowatt; market research, planning, and commercial video concepts at Ajicod for Moroccan SMBs.

I am certified across analytics, SEO, UX design, and digital marketing from Google, Microsoft, LinkedIn, and Semrush.

I am based in Morocco today and open to remote or on-site full-time roles. If you are hiring for someone curious, driven, and ready to grow with your stack, I would love to connect.

Education

Degrees and programs

Moroccan university degrees from Ibn Zohr and Universiapolis, completed in French-medium programs.

2022 - 2024

Master's in Digital Marketing (studied in French)

Universiapolis, International University of Agadir

Agadir, Morocco

2021 - 2022

Bachelor's in Commercial Management (studied in French)

Universiapolis, International University of Agadir

Agadir, Morocco

2017 - 2021

Two-Year Degree in Economics & Management (DEUG) (studied in French)

Université Ibn Zohr

Aït Melloul, Morocco

All degrees were earned through French-language programs at Moroccan universities.

Graduation project

Projet d'Application · Master's in Digital Marketing

My PFE is the written project that completes my Master's at Universiapolis: research, strategy, analysis, and academic deliverables in French. The PDF below is that graduation work.

Graduation project · PFE (PDF)

Master's graduation academic document · Digital Marketing, Universiapolis, Agadir

DownloadView

Experience

Marketing and product work

Feb 2026 - Jul 2026

Digital Marketing Specialist

Nullstep

Morocco

  • Personal project: live application built solo to practice marketing and product skills.
  • UX/UI, SEO, GEO, vibe coding, analytics, Meta & Google Ads testing, and content creation.
  • Five-page marketing site and go-to-market narrative end to end.
  • Ran audience research before headlines, page flows, and ad angles.

Mar 2024 - Jul 2024

Marketing & UX Intern (Part-time)

Ecowatt Maroc

Aït Melloul, Souss-Massa, Morocco

  • Contributed to the UX design of a renewable energy platform to improve customer navigation and service requests.
  • Assisted in digital marketing campaigns promoting solar panel installation services in Morocco.
  • Researched customer behavior and competitor practices to optimize online positioning.
  • Collaborated with the team to align marketing strategy with sustainability values and company goals.

May 2023 - Jul 2023

Digital Marketing Intern (Part-time)

Ajicod Agency

Inzegane, Souss-Massa, Morocco

  • Conducted market research and competitor analysis to inform client strategy and marketing plans.
  • Contributed to campaign planning and messaging structure for Moroccan SMB clients.
  • Developed ideas for commercial video concepts aligned with client offers and target audiences.
  • Assisted with social media campaign execution alongside the agency team.
  • Gained hands-on experience in agency workflow, client communication, and project management.

Languages

How I communicate

  • Arabic

    Native

  • English

    Professional

  • French

    Professional (degree in French)

  • Spanish

    Elementary

How I work

From research to results

01

Research

Audience, offer, and competitors. Clarity before any budget moves.

02

Launch

Creative, landing pages, and paid setup in focused, testable slices.

03

Optimize

Read the numbers, cut waste, and scale what actually converts.

See the full approach on the home page

How I work

Research first: audience, competitors, and the numbers. Then test in small slices, measure honestly, and scale only what the data supports. I document assumptions so the team can revisit them after results land.

What I care about

Work that matters, and teams that feel it. I care about insights you can act on, messages that respect the audience, and the satisfaction of watching a test prove a hypothesis. Less vanity metrics, more clarity on what drives signups, sales, or engagement.

How I collaborate

Clear written updates, realistic timelines, and early flags when a test underperforms. I ask questions before polishing creative so we do not optimize the wrong message.

Outside campaigns

Exploring Morocco's coast, studying what top brands do on social, and keeping a swipe file of ads and landing pages that actually convert.

About Soufiane DERGOUN | Digital Marketing · Remote · On-site · Soufiane DERGOUN