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2024M2 · PFE · Academic internship

Ecowatt Maroc

Solar B2C marketing inside a real energy team.

During my M2 / PFE academic internship at Ecowatt Maroc, I worked inside the marketing team of a renewable energy company in Aït Melloul. I contributed to UX on a customer platform, assisted digital campaigns promoting solar installations, and researched customer behavior and competitors.

My contribution within the team

Brief

Support the marketing team on customer-journey clarity and solar B2C content.

My responsibility

Contribute to UX structure, promotional messages, research and recommendations; final decisions and delivery belonged to the team.

Documented deliverables

Web messages, UX/content recommendations and reporting contributions. The PFE report is the available public sample.

Tools & method

Competitor research, content review and team coordination. The specific software used during this internship is not confirmed in the available documents.

Learning

Connect page clarity to customer questions and distinguish recommendations from measured outcomes.

Read my PFE report · French PDF ↗

Next step

Want to discuss a role or project?

I am actively looking for a full-time digital marketing role, remote or on-site. Share a job description, campaign brief, or interview invite and I will reply within 24 to 48 hours.

Ecowatt Maroc Case Study | Marketing & UX Intern · Soufiane DERGOUN